谈汽车行业的顾客营销模式与服务

On the Mode and Service of Customer Guided Marketing in Automobile Trade

对汽车企业而言,顾客的购买行为并非在汽车产品交接完成后就结束,反而是当他们的身份发生了变化,成为‘车主’后才开始,而且伴随着今后的使用过程,汽车企业必须要通过不懈地努力,不断提供优质的服务与汽车产品的更新与升级,这是顾客营销的目标。

to automobile enterprises, the purchasing behavior of custom is not complete after the automobile＇s delivery, but begin from their becoming the owner of car. During the cause of the product using in the future, automobile enterprises should provide excellent service and the continuous updateand upgrade of the automobile by unremitting efforts. That is the target of custom guided marketing.