摘要
当前,席卷全球的金融危机对世界经济造成了严重冲击,欧洲经济也进入了寒冬。许多企业家都有一个疑问,2009年世界经济将会如何发展?以出口为导向的玩具行业对欧美市场上的信息尤其关注。2月,广东省玩具协会组织的赴欧参观考察团一行,在近一个星期的时间里,走访了德国、法国、比利时、奥地利和意大利等国家,考察当地的超市、玩具专卖店、百货商店、高速公路"中途岛"商店等玩具销售渠道的业态。让我们的目光跟随考察团一起走进异域他国的玩具终端市场。
Current financial crisis has affected global economy severely, dragging European economy into coldness. A question is forwarded to lots of enterprisers: how would global economy go in 2009? Particularly, toy industry is extremely attentive to information in EU and US market. An investigation group organized by Guangdong Toy Association paid a business visit to several states in Europe this February, seeing about local supermarkets, toy specialties, department stores and stores alongside express way. Let's have a look at retailing channels there.
出处
《中外玩具制造》
2009年第4期62-64,共3页
Toy Industry
