摘要
本案例首先详细介绍江苏诚信空调设备有限公司的基本概况和创业历程,随后剖析企业创业过程中的典型和关键事件,提炼诸如"空调110"等经营管理方面的特色,最后萃取其创业成功经验,解析不足之处,并结合公司的经营战略,研讨预测其未来发展之路。
In this case, we first introduce its overall background of the start-up and venture history, then analyze some typical and important issues happening during its venture path, discuss innovations such as ＂air-conditioning 110＂ emergency service number. Finally,we extract its successful experiences and analyze its deficiency. With the company＇s managerial strategy,we forecast its future.
出处
《管理案例研究与评论》
2009年第2期107-113,共7页
Journal of Management Case Studies
关键词
创业过程
经营管理特色
未来之路
venture course
managerial characteristics
future path
