我国银行保险创新的路径探析

Thoughts on Chinese Bancassurance Innovative Path

银行保险是银行与保险公司合作,发挥各自的优势,为客户提供兼备保险和银行特征的金融产品的一种综合化服务。要使我国银行保险发展得更有规模和内涵,我国需要加快银行保险市场经营模式、销售的产品和人员培训的创新。

Bancassurance is the co--operation between banks and insurance companies. It embodies the advantages of both sides, provides customers with both the insurance and banking features of an integrated service. In order to make the development of bancassurance become a large size and content, our country needs to speed up market bancassurance business model, sales of the product innovation and personnel training.