论梨园戏文化旅游资源的开发利用

Development and the Utilization of Cultural Tourism Resources of Liyuan Opera

进入21世纪以来,旅游目的地之间的竞争已经上升为文化的竞争,文化旅游越来越受到旅游者的青睐.梨园戏素有"宋元南戏活化石"之称,文化遗产价值突出,旅游开发意义重大.文章系统论述梨园戏文化旅游资源的特征及其旅游开发意义,分析其开发现状及存在问题,认为应把梨园戏文化旅游资源的开发利用纳入泉州旅游发展规划,并从旅游品牌打造、旅游产品设计、人才培养、宣传促销等方面提出开发利用的具体对策.

In 21st century, the competition on the tourists destination becomes the competition of culture. Cultural tourism is getting more attention by tourist. Liyuan Opera has always been regarded as the living fossil of Song Yuan southern opera, the value of cultural heritage is prominent, and the development of tourism is of signality. The article discusses the characteristics and significance of cultural tourism resources of Liyuan Opera,analyzes the situation and problems of cultural tourism of Liyuan .Opera. It is suggested that the exploitation and utilization of cultural tourism resources of Liyuan Opera should be bring into the planning of the development tourism in Quanzhou. The concrete countermeasures on the exploitation and utilization, such as forging tourism brand, designing tourism product, Training Talent, publicity and promotion, are proposed.