CI设计在医院文化建设中的应用

The Application of CI Design in the Cultural Construction of Hospitals

近年来,国内一些医院导入CI战略,有效树立了医院品牌形象。本文从CI设计的功能、具体内容及应注意事项三方面进行了简要讨论。

In recent years, some hospitals nationwide have introduced CI strategy and effectively established the brand image of hospitals. The writer discussed briefly the three aspects of function, concrete contents and the necessary cautions of CI design.