重庆旅游黄金通道影响下璧山县旅游发展战略选择

Tourist Development Strategy of Bishan County Under Influence of Chongqing Tourist Golden Channel

为了考察开通重庆旅游黄金通道对璧山县旅游产业的作用,通过回顾作为重庆市旅游地标的长江三峡、山城都市和大足石刻的发展历程,以及对比璧山县旅游地位在重庆市旅游发展总体布局调整前后的变化,预测璧山县在重庆旅游黄金通道中的旅游区位及发展态势;认为璧山县处于重庆旅游黄金通道中端的地理位置将会对璧山县旅游产业的发展产生一系列影响,包括:客流量的波及效应、旅游空间的边缘效应、旅游形象的叠加效应等;因此,可以从旅游主题形象、旅游产品、旅游市场3方面对璧山旅游产业发展进行开发,以此作为璧山县旅游发展的重要战略措施。

This paper puts forward the concept of Chongqing Tourist golden channel, and highlights the important position of the Yangtze River Three Gorges, including the mountain city, Dazu Rock Carvings and Chongqing tourist development. Meanwhile it discusses the linkage of the role of tourism with other districts and counties to promote tourist development in keeping with pace progress. It can be seen clearly the Chongqing tourist develops greatly in recent years. The Three Gorges of the Yangtze River, mountain city and stone carvings of Dazu have been a tourist landmark. The important position of Chongqing in overall tourist development before or after the adjustment never changes. Based on this, this paper puts forward the concept of Chongqing Tourist golden channel firstly, then analyses tourist location and development trend of Bishan County in this channel. Its location in the middle of the channel will affects tourist development of Bishan County, such as the effects of spillway, verge effects of tourist space, and the effects of tourist image etc. Finally this article gives the conception of Bishan tourist development from three aspects of the image, products and market and proposes tourist development strategy of Bishan County under the influence of Chongqing tourist golden channel.