突发公共卫生事件中城市居民健康教育需求调查、影响因素及对策研究

Status and Requirement of Health Education Among Citizen in Public Health Emergencies,Impact Factors and Countermeasures Study

目的了解城市居民在SARS突发事件中对健康教育的需求情况及影响因素。方法对北京、太原和哈尔滨市的城市居民进行个人问卷调查,对相关人员进行访谈。结果公众愿意接受的健康教育方式排在前3位的是:电视专家讲座(80.7%)、报纸专栏(57.1%)、广播(31.0%)。人们普遍偏好传统的三大媒体作为健康教育知识的获取渠道;受教育程度、收入与健康教育满意度呈负相关。结论建立并完善突发事件健康教育与健康促进的健康传播模式;专业机构应密切关注受众的信息选择,以需求为导向;加强危机心理支持。

OBJECTIVE To investigate the urban people＇ s need for health information during SARS period and impact factors. METHODS An questionnaire survey was conducted among urban residents in Harbin, Beijing and Taiyuan, and made individual indepth interview with the leaders of hospitals and directors in relevant sections. RESULTS During SARS epidemic, the three most popular channels for acquiring health information are as followings： television lectures by experts（80.7%）, newspaper columnist remark （57;1%）, radio （31.0%）. People prefer to three mass media channels to access health information. Educational level and income are negative related to the satisfaction of people on health education. CONCLUSIONS To establish and improve communication mode of health education and health promotion. Professional organizations should pay close attention to the audience＇s choice of information, demand-oriented. Enhance psychological crisis support to the people.