摘要
论述了企业形象的构成要素，企业形象对企业生存和发展的意义及企业如何树立良好的企业形象。
Discusses forming elements of enterprise image, and the role that enterprise image plays in enterprise exist and development, also clarifies how to set up good enterprise image in enterprises.
出处
《西安矿业学院学报》
1998年第1期85-87,共3页
Journal of Xi'an University of Science & Technology
