图腾信仰与现代企业标志

Totem Faith and Modern Enterprise Logos

图腾信仰发生于文明早期,是人类历史上共有的文化现象.图腾是原始社会部落组织的标志和象征,起着团结群体、维系社会组织和互相区别的职能,后逐渐成为一种教化的力量,号召全体氏族成员共同维护部落群体的安全及繁衍壮大.现代企业标志图形继承了原始图腾的信仰功能、文化意蕴,传达了企业所奉行的价值理念,是现代企业形象系统的灵魂,也是凝聚企业力量、振奋士气的重要法宝,成为新时期的图腾信仰之源.

Totem, a mutual cultural phenomenon in human history, can be dated back to early civilization. Totem is the tribe symbol of primitive society, functioning as uniting groups, maintaining organization and distinguishing each other. Later, emerging as a force of enlightenment, it calls on all members of the tribe to maintain the safety and growth of reproduction. Modem enterprise logos succeed the original functions of totem faith and cultural impli- cation, conveying the enterprise value. It is the soul of a modem enterprise image system, an important magic weapon of inspiring morale, and the source of totem faith in the new era.