跨文化商务谈判中的文化差异及应对策略

The Cultural Differences and the Strategies in Intercultural Negotiations

随着国际贸易往来的日益频繁,跨文化商务谈判也逐渐增多。掌握跨文化商务谈判中应对文化差异的策略,能够克服文化障碍,避免因文化差异产生的矛盾和冲突,使谈判顺利进行。

With the development of the marketing economy, there are more and more Intercultural Negotiations in trade. So it is very necessary for business negotiators get familiar with cultural factors that could badly affect the negotiation in order to clear all the obstacles in communicating with foreigners and make Negotiations go smoothly.