摘要
本文将技术接受模型理论、社会资本理论、社会交换理论等作为研究基础,构建出用于分析博客接受动因的理论模型,并提出18条相关的假设。通过问卷设计,采用SPSS和Lisrel软件对收集到的208份问卷进行数据分析,对模型和假设进行了实证研究,并从个体驱动因素、群体驱动因素、社会驱动因素、技术接受因素和调节变量5个角度展开评论。
Based on the theory of the technology acceptance model, the social capital theory and the social exchange theory, this paper constructs a theoretical model for the analysis of the motivation of blog acceptance, and puts forward 18 related hypotheses. After designing the questionnaire, the paper gives an analysis of the data from 208 questionnaires by the use of SPSS and Lisrel tools, and an empirical study is made on the theoretical model and hypotheses. Finally, the paper gives a review from 5 aspects, that is, individual driving factors, group driving factors, social driving factors, technology acceptance factors and adjustment variables.
出处
《情报理论与实践》
CSSCI
北大核心
2009年第4期44-50,共7页
Information Studies:Theory & Application
关键词
博客
理论
模型
实证研究
blog
theory
model
empirical study
