服务可迁移性和交互性双因子关系模型的研究——基于243家服务企业的实证检验

Two Factors Relations Model of the Transferability and Interactivity of Service——Empirical Evidence from 243 Service Enterprises

首先,针对前人有关服务特征及其对服务企业跨国营销影响研究的缺陷,首次系统地提出了服务的七个本质特征,并在分析其对跨国服务营销影响的基础上,构建了服务可迁移性和交互性双因子关系模型。然后,开发出了对服务七个特征进行系统测量的量表,并以涉及24个服务行业的243家服务企业为样本,对该模型进行了二阶验证性因子分析。最后给出了结论,认为该模型是有效的,并阐述了创新性贡献、局限和未来的研究方向。

According to the research limitations of the former literatures about the nature of service and the influence to transnational service marketing, this paper first puts forward seven characters of the service systemically. Based on the analysis of the influence to transnational service marketing by the characters, the paper constructs the two factors relations model of the transferability and interactivity of service. Then the paper develops the measurement for the characters, and uses two - order CFA to test the model by the samples of 243 service enterprises of 24 service industries. At last, the paper makes a conclusion and addresses the innovative contribution,the limitation and the trend of the future research.