以中国文化来定位珍珠的产品设计

Chinese Culture Positions the Product Design of Pearls

2008年12月5日在海南三亚举行的"中国珍珠2009新品发布会和发展国际论坛"上,与会的中国珍珠业者都一致认为,锻造中国珍珠知名品牌,是中国珍珠业未来几年的必然之路。任进博士在论坛上围绕珍珠产品的设计作了主题发言。他认为,珍珠产品的设计,要以中国文化为中心。中国文化是产品与品牌的桥梁。

Pearls,women's accessories.Traditional Chinese literati describe women like this:Women are as gentle and soft as water,and as pretty as pearls.Women love pearls,which is not only because the unique physical and chemical properties of pearls show a kind of smooth and shiny but also because pearls load the connotation of the traditional culture.Pearls are the heritage of traditional Chinese culture,the voice of gentleness and beauty.It is of great significance for Chinese pearls market and the development of pearls brands to have a long—term promotion of culture positioning for the pearls brands.