摘要
经历了过于漫长的严冬，终于挨到3月的最后一个星期一．出现了一个“小阳春”。对于唱片业和一些互联网公司，似乎也在这一天闻到了春天的气息？3月30日，谷歌音乐搜索正式版上线。发布会场面之盛大在互联网界算得上罕见：不仅唱片公司、版权公司和唱片业协会等主管部门的高管、领导悉数出席捧场，而且这些大公司还动用了“小天后”蔡依林、飞儿乐队等旗下的多位艺人前来“站台”造势．不难看出唱片业对此次合作的高度重视和给予厚望。
Google Inc.launched ano nline music search servicei n China on March 30,al ong-awaited move by theI nternet giant and its record-l abel partners.G oogle hopes to draw traffica nd win new advertisersb y allowing the ChineseI nternet users to search forf ree music on its Chineses ite.Record companies,i ncluding the world's biggestf our-Warner Music,U niversal Music,EMI,andS ony Music-which partnerw ith Google,will taker oughly half of any revenuef rom banner ads placed ont he page when the users ared ownloading or streamings ongs,with Google gettingt he remainder.Baidu and other Chineses earch sites have generateds ignificant traffic throughs pecialized search pages thath elp users find and downloadf ree and unlicensed musict racks from the Web.Thep artnership of Googlea nd more than 140 recordl abels will help determinet he future of how valuablec ontent is distributed inC hina.It has started a neww in-win business model,a nd ended the situations ofe ndless lawsuits in China,w here piracy is rampant.I n the foreseeable future,t hough the advertising modeli s still uncertain,recordc ompanies will not give upt he opportunities that Googleh as offered to pay bills fort he copyrights of their musico n the Web.On the otherh and,by boosting its overalls earch business,GoogleC hina will probably gain ane dge over other search enginec ompanies in China.
