旅游客源市场抽样调查信息有效化途径研究

On the Valid Way of Sample Survey Information in Tourism-Generating Market

旅游客源市场调查是获取旅游市场基础资料与信息的重要途径,多采用抽样调查方法完成,因此,抽样调查获取的信息有效性是旅游市场研究科学性的前提与基础。在抽样调查具体实施过程中,发现该方法在信息有效性方面存在不尽完美的地方,需要加以研究与改进。本文在细致考察旅游客源市场特殊性的基础上,对旅游客源市场抽样调查信息有效化途径进行分析,提炼了一套技术线路,提出多时空配比抽样调查方法,以提高旅游客源市场抽样调查信息有效性,为旅游业发展提供可靠的市场信息支持。

The survey of tourism-generating market is an important way to obtain the basic data and information of tourism market. It is mainly completed by adopting sample investigation method. Therefore, the validation of the information obtained through sample investigation is the prerequisite and basis for the scientific tourism market research. In the process of sample investigation and implementation, we find that the imperfect validation of information needs to be improved. The paper, based on the meticulous inspection of the speciality of tourism-generating market, makes an analysis of the effective way of sample survey information, refines a set of technical lines and puts forward multiple spatiotemporal ratio method to improve the validation of sample survey information, providing reliable market information for the development of tourism industry.