从供给角度论发展武术市场的策略

The Strategy of Market Exploitation for Wushu from View of Supply Theory

依据供给系统的层次性特点,现有武术商品供给中有效供给严重不足是限制武术市场更好发展的关键因素。进而,从优化武术产品供给的角度,提出了推动武术市场发展的相关策略:1)构建以产品为起点,以市场为导向的武术产品供给模式;2)发挥资源优势,丰富武术产品层次和类别;3)优化武术产品结构,增强有效供给。

Based on the hierarchical characteristics of supply system, the writer believes that the key factor for hampering the further development of Wushu market is the inadequacy of effective supply in the Wushu supply market and thus puts forward the following advices on the better development of Wushu market from the point of view of optimizing the product supply system of Wushu. First,a supply model of Wushu which is founded on Wushu products and oriented by market itself should be established. Secondly, the advantages of Wushu resources should be made use of and the hierarchy and category of Wushu products should be enriched. Finally, the product structure of Wushu should be optimized and effective supply should be boosted.