论科技期刊的个性塑造

The Personality Modeling of Scientific Periodical

目前形势下,科技期刊要想在激烈的竞争中求得生存和发展,关键是要努力塑造自身的个性,突出刊物的特色。阐明了塑造科技期刊个性应遵循的一些原则,包括理性化思维、国际化视角、独特化创新、差异化处理、立体化表现等。

Under the current situation, the scientific periodical that wants to exist and develop in the intensive competition must make great efforts to mould its own personality and highlight its own characteristics. This paper expounds some principles that should be followed in modeling the personality of sci-tech periodical, which including the rationalized thinking, internationalized visual angle, specialized innovation, differential treatment, and stereoscopic expression, etc.