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针对网上购物消费心理的营销策略分析 被引量:5

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摘要 本文从心理学的角度对网上购物行为进行了分析,并针对性地提出了相关的营销建议。旨在为网上销售主体提供一种营销思路,以更好的满足消费者的需要、实现企业利润。
作者 邰苎
出处 《商场现代化》 2009年第12期107-108,共2页
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