高校体育产业发展的探析

Analysis of physical education industry develompent of China′s colleges and universities

高校体育产业是我国体育产业发展中产生的新概念,是目前我国高校体育学术界研究的热点问题。通过深入分析我国高校体育产业的定义、存在的问题,并在此基础上提出我国高校体育产业的发展对策及未来走向,试图探索一条具有中国特色的高校体育产业发展的道路。

As a new concept in the development of China＇s sport industry, the sport industry in colleges and universities has become a hot topic in the present academic circle. This paper has a close analysis of the definition of sport industry as well as the existing problems, and the counter measure a.nd prospect of sport industry in colleges and universities are also discussed. It is attempting to explore how the sport industry in colleges and universities can be developed in the future in the light of Chinese characteristics.