基于数据挖掘技术的客户关系管理系统设计与实现

Study on CMR system based on data mining technology

本文以某汽车销售服务有限公司为背景,设计了汽车销售客户关系管理系统。在该系统中,依据数据挖掘思想实现了对现有数据的分析、处理,并对客户行为特征进行分析,为管理者提供决策信息,是数据挖掘技术在客户关系管理领域实用化的有益尝试。

A customer resource management system was designed in this paper according to the practical demand of a Toyota Motor Sales Co. Ltd. Based on data mining principle, available data analysis, processing and the characteristics of customer behavior analysis was carried out. This system can be used as a auxiliary decision-making system it made a meaningful effort for the practical using of data mining in the field of customer resource management.