质量兴企与品牌战略在国际化经营中的探索与实践

An Exploration and Practice of Prospering Enterprise by Quality and Executing Brand Strategy in Internationalized Management

通过剖析西部钻探国际钻井品牌竞争力的成因,提出了要提升企业品牌竞争力,就必须全面坚持质量兴企,强化品牌质量管理的执行和强化自主创新能力的提高。

Through the analysis of successful factors about the competitiveness of international drilling brand in western drilling prospects, it is presented that in order to promote the competitiveness of enterprise brand it is necessary to insist prospering enterprise by fine quality all-sididly, and strengthen the execution of brand quality management and the improvement of autonomous innovation capability.