促进银行代理保险业务良性发展的措施

Study on measures of promoting good development of insurance agency business in commercial banks

以鞍山地区为例,阐述了发展银行代理保险业务的重要性,研究了目前银行代理保险业务开展中存在的问题。提出了开展银保战略协作,推出保障功能更强的新产品,健全跨行业监管协调机制,推进银行"渠道整合"战略,创新银保业务培训方式等应对措施。

Taking Anshan area as an example in particular, this paper elaborates the importance of developing the insurance agency in banks and analyzes a lot of problems occuring presently in the development of the insurance agency in commercial banks. It lists out the corresponding measures, such as developing the indepth strategic cooperation between banks and insurance companies, bringing forth the new varieties of products equipped with the stronger ensuring functions , perfecting the cross-industry coordinate institutions of the supervision, carrying out the strategy of integrating the various marketing channels in commercial banks, innovating the training methods of the insurance agency in banks, etc.