CBA联赛南京主场观众特征的调查与分析

Analysis on CBA Basketball Spectators' Characteristics in Nanjing

运用文献资料法、现场抽样调查法和专家访谈法,对我国男子职业篮球联赛南京主场现场观众在性别、年龄、职业、文化程度、收入、看球动机、看球方式、及对门票价格的态度进行了分析,为职业篮球经营者开发职业篮球市场提供参考性的资料.

Based on the literature analysis, questionnaires and expert＇s comments, the different characteristics of basketball spectators in Nanjing, such as gender, age, occupation, education background, incomes, motivation, fashion and the attitude of the price, have been studied in the paper. The study is attempting to provide the reference for professional basketball marketer to developing the professional basketball market.