网络环境下图书馆服务营销的实现

Research and Implementation of the Library Marketing in Cyber Infrastructure

分析研究图书馆服务营销理念和国外典型图书馆服务营销项目特点。介绍上海交通大学图书馆运用新兴网络技术手段,实施数字信息资源服务推广的营销实践。

In this article, the conception of library marketing and the features of the library marketing project in Western country have been introduced. The author focuses on the practice of library marketing promotion in Shanghai Jiao Tong University library by means of not only structure adjustment but also innovative technology and service.