博弈论下的沪甬港口物流企业价格竞争策略研究

Research on the price competition strategy of port logistics enterprises in Shanghai and Ningbo on the Game Theory

近年来,上海港和宁波港物流企业价格竞争已成为威胁企业发展的重要因素,选择何种策略应对或避免价格竞争已成为两港企业关注的焦点。运用博弈论的理论,构建沪甬港口间的伯特兰德寡占模型,分析了建立港口物流企业联盟的效益,对港口物流企业在价格竞争中的策略选择进行了研究。

In recent years,the price competition of the logistics enterprises between Shanghai Port and Ningbo Port has become an important factor to the enterprise development.The choice of strategy to deal with or avoid price competition has become a focus to the two port enterprises.The article applies the game theory to build a Bertrand oligopoly model between Shanghai port and Ningbo port.The article also analyzes the benefit from the establishment of the port logistics enterprise alliance and studies the choice strategies of the port logistics enterprises in terms of price competition.