摘要
分析品牌国际化本身的内涵及标准,并结合西部钻探国际钻井公司在海外发展的历程,从理论及实践两个方面阐述品牌国际化在钻井行业所发挥的作用。
The connotation and standard of brand internationalization are analyzed, combining development course of the drilling company in aboard, the function of brand internationalization in theory and practice.
出处
《吐哈油气》
2009年第1期98-100,共3页
Tuha Oil & Gas
关键词
品牌化经营
钻井
国际市场
brand management
drilling
international market drilling industry is discussed from
