科技期刊的品牌化经营

Brand management of sci-tech periodical

随着国内科技期刊业的发展，科技期刊的发展也进入到品牌化经营时期。科技期刊品牌的特征主要表现为整体形象的标识性、文化内蕴的先进性、读者群体的专一性、同类科技期刊的统领性和开发经营的增值性。把握这些特征，实施品牌发展战略，通过生产精品科技期刊培育品牌，通过市场营销铸就品牌，通过立体开发延伸品牌，以品牌化经营作为科技期刊的生存和发展之本。

The development of sci-tech periodical has entered into the brand management with the development of domestic scitech periodical. The characteristics of sci-tech periodical brand were mainly showed as identification of the whole image,advance of cultural connotation,specificity of reader group, commanding the congeneric sci-tech periodicals and increasing value of management. The development of sci-tech periodical brand would be realized by taking these characteristics and carrying out the brand development strategy. To take the brand management as the basis of sci-tech periodical surviving and development through publishing competitive products, marketing and multi-dimension extending and developing brand.