试论近代天津企业营销模式的演进及特点

On Evolution and Characteristics of Tianjin Modern Corporate Marketing Model

开埠以来,天津近代工商企业不断建立,为了增强企业的竞争力、扩大销售,天津企业在西方先进的营销模式与营销理念的不断浸润下,营销手段不断推陈出新。在传统商业习俗中,形成了具有天津企业近代特征的营销模式。

Since its inception, the modern industrial and commercial enterprises in Tianjin continuously built up. In order to enhance the competitiveness of enterprises and expand sales, The Tianjin Enterprise marketing method renews unceasingly. In traditional business practices to add many new elements, so that enterprises in Tianjin has formed a marketing model of the modern characteristics.