落差、趋势与反思:全球化时代的我国体育科技期刊发展

Gap,Tendency and Self-examination:On the Development of Our Sports Scientific Journal in the Times of Globalization

分析了全球化对我国期刊业的影响,从期刊发行量、市场化运作、办刊质量、办刊思路与措施以及出刊周期等五个方面比较分析了我国体育科技期刊与世界一流期刊间的落差。探讨了全球化背景下科技期刊的发展趋势:集团化经营、跨国经营、重视广告经营战略和亲和读者。在此基础上,反思我国科技期刊的发展,提出应关注体育科技期刊发行量,对体育科技期刊同样需要规模经营,应加强对外合作,进行期刊体制创新等。

In this paper, the author does some research on the gap of the development of our sports scientific and technological journals in the times of globalization between those in developed countries , and analyzes it＇ s developing tendency. On the basement of all these, the author makes selfexaminations on our development of scientific and technological journals and puts forward some advice for development of our sports scientific and technological journals.