图形设计中本土文化资源的现代性转换

Modernity Shift of the Native Cultural Resources in Graphic Design

在现代设计语境下,图形设计应合理运用本土文化中传统图形资源,避免设计思维上的盲目崇洋,强调自我更新。本土文化中传统图形资源的可利用性较强,中国元素在当下尤其具有明显的现实意义及文化承载量,但还要以开放的心态吸收国际上现代设计中优秀的构形方法,注重探寻在现代设计中新的话语方式与思维方式,从而灵活运用本土文化资源以实现其现代性转换。

This paper holds the view that in the context of modern design, graphic design should appropriately exploit the traditional graphic resources in the native culture; blind worship of the foreign elements should be avoided and self-renewal should be emphasized. It＇s believed that the traditional graphic resources in the native culture are quite utilizable; especially nowadays, the Chinese element bears a significant realistic meaning and cultural capacity. Yet it is also proposed that the excellent methods of graphic design in modern design in the world should be absorbed with an open mind, new discourse and mode of thinking in modern design should be explored so that the resources in native culture can be utilized flexibly and the modernity shift can be fulfilled.