广告中男性形象的探讨

Thinking of the Male Image in Advertisement

人物符号作为广告创意和设计的表现元素,成为提高广告记忆和识别的行之有效的手段之一,国内外学者对广告中男性形象的塑造与定位问题并没引起过多的深究。从广告学角度仔细考察男性形象在广告中的表现和演化,深究其变迁原因,解决如何塑造广告中男性形象的问题。

People symbols, as an advertising creative and design elements of the performance, become an effective means of improving memory and recognition. However, male image creation and orientation in advertisement have not caused too much deep study. This paper studied carefully the performance and evolution of male image in the advertisement, and probed into the reasons for their changing in order to solve how to create the image of men in the advertisement