国别文化差异与跨国公司投资行为的变通——从文化视角重新解读折衷范式

The cultural difference and evolution of multinational corporation’s investment——re-explaining the eclectic paradigm from perspective culture

当国别文化差异对跨国公司的直接投资行为产生影响时,折衷范式需要根据投资区位的文化特性如价值观、社会关系、权力距离等因素做出适应性调整,而母国文化特性如商业习惯、顾客偏好、风险与不确定性偏好对跨国公司的投资区位选择、产业选择和国际市场进入方式也起着潜移默化的影响作用。

When reflecting the fact that the nationality cultural difference has exerted the influence on the foreign direct investment of multinational corporation（MNC）, the eclectic paradigm needs to be adjusted according to values, the social relations, the authority distance of host country. Meanwhile the culture characteristics of home country such as trade custom, the customer preference, the risk and the uncertainty by chance are also playing an important and subtle role in MNC＇s investment position choice, the industrial choice and the entry mode of international market.