当前我国企业文化建设实践中存在的问题及对策

Analysis of the issues and solutions concerning the construction of enterprise culture in China

当前我国企业文化建设过程中,还存在着企业文化口号化和文体化现象严重、企业文化的绩效难以体现、企业忽视自身文化建设、企业文化趋同化、企业文化发展很不平衡等问题。为此,应当正确塑造企业的核心价值观,增强员工的认同感;开展企业文化的国际化研究;认真进行总体规划;重视企业家对企业文化形成的重要作用;将企业文化融入企业管理的各个环节,从各方面完善企业文化建设。

In current enterprise culture construction in our country, there exist many problems： sloganlzatlon and literary stylization of enterprise culture, scarce manifestation of enterprise culture achievements, neglect of the enterprise own cultural construction, assimilation of the enterprise culture and imbalanced development of the enterprise culture. We should correctly model enterprise＇s core values, strengthen staff＇s self-identification, make research on enterprise culture internationalization, emphasize the entrepreneur＇s vital role in the cultivation of the enterprise culture, carry on the overall plan earnestly and integrate the culture construction and all aspects of business management to perfect the enterprise culture construction.