提升海峡西岸经济区文化软实力研究

On Enhancing the Cultural Soft Strength of the Economic Zone on the West Side of the Taiwan Straits

文化软实力日益成为城市经营者必须重视的显学。提升海西文化软实力,对贯彻中央和福建省的战略决策、促进区域文化品牌的形成、提高区域文化竞争力、满足当地人民群众日益增长的精神文化生活需求、促进祖国统一大业具有重要的战略意义。整合地方资源,打造海西文化品牌;改革创新,推进海西文化产业发展;加强思想道德建设,构建海西和谐文化;发挥区位优势,加强对台对外合作,是有效提升海西文化软实力的四大着力点。

Cultural soft strength has become a great concern of city operators. To enhance the cultural soft strength of the Economic Zone on the West Side of the Taiwan Straits is of great significance in carrying out the strategic decisions made by the Central Government and Fujian Province, in helping the formation of regional cultural brand and the improvement of its competitive edge, in meeting the local people＇s spiritual and cultural needs, and in promoting the reunification of the motherland. The enhancement of the cultural soft strength of the Economic Zone on the West Side of the Taiwan Straits involves building a cultural brand by integrating all resources, promoting the development of cultural industry through innovation and reformation, constructing a harmonious culture by strengthening ideological and moral education, and establishing more cooperation with Taiwan by tapping the local potentials.