摘要
隐喻作为语言的常态,在日常生活中运用相当普遍。隐喻思维在商品命名过程中同样发挥了重要的作用。选取汽车、化妆品、白酒三类商品进行考察,探讨了普遍存在于商品命名中的隐喻思维。
Metaphor is a common phenomenon in language. We can see metaphor everywhere in our llfe. The mind of metaphor plays an important role in the process of naming different commodities. This paper chooses automobile, cosmetics and wine as case study and discusses the metaphor mind in the commodRy naming.
出处
《怀化学院学报》
2009年第3期95-97,共3页
Journal of Huaihua University
关键词
品牌名称
隐喻
框架
认知心理
brand names
metaphor
framework
cognitive psychology
