摘要
文章在对跨国公司竞争优势的相关理论进行分析的基础上,对跨国公司竞争优势的特点、竞争优势的决定因素、竞争优势的来源以及竞争优势的选择进行了全面的阐述。在竞争优势选择的基础上,提出提升竞争优势的措施。
The related theories concerning the competitive advantage of multiple corporations have been analyzed. The characteristics,determinant factors,and cause for the advantages are discussed. Solutions to promoting competitive advantage are proposed.
出处
《哈尔滨学院学报》
2009年第4期48-52,共5页
Journal of Harbin University
关键词
跨国公司
竞争优势
OIL模型
multinational corporation
competitive advantage
OIL model
