全球化背景下中国职业体育发展研究

Research on the Development of Chinese Professional Sports amid the Context of Globalization

运用文献资料法、逻辑分析法等方法,对中国职业体育在全球化背景下所面临的机遇、挑战以及应对措施进行了研究。研究结果表明:全球化为中国职业体育在国际市场上获得更多的资金、人才和管理经验提供了可能;全球化对中国职业体育产品市场、职业体育文化的形成产生了冲击;应对全球化挑战,中国职业体育发展的重点是强化自身,在供给方面应提高运动员的竞技水平、广泛地吸纳资金和积极建设有中国特色的职业体育文化,在需求方面要增进与观众的情感联系,激发观众的消费需求。

Literature review and logical analysis are applied in this article to research the opportunity and challenge confronting Chinese professional sports amid the context of globalization. Research findings show： globalization makes it possible for Chinese professional sports to acquire more funds, talents and management experience in the international market ; globalization has an impact on the product market of Chinese professional sports and the formation of professional sports culture. Meanwhile countermeasures are proposed to meet the challenge posed by globalization. For instance, the emphasis of Chinese professional sports should be laid upon self - consolidation; the athletic level of the sportsmen should be enhanced; more funds should be used; a professional sports culture with Chinese characteristics should be constructed; and the emotional link between sports and audience should be strengthened and the consumption demand of the audience should be stimulated.