摘要
根据CTR的预测，2008年中国广告业的总经营额将超过4000亿人民币，首次超过日本，仅次于美国列世界第二。确实就如我几年前说的一样，我们已经不缺少规模，但是更需要与这种规模相适应的行业的标准资源。好在今天有了这个日趋成熟的《中国广告代理评估报告》，真的有一种发自内心的欣慰。
According to the CTR forecast, the total advertising volume in China has exceeded 400 billion Yuan RMB, surpassing Japan for the first time and positioning the 2nd after USA. As I＇ve said before, what we need is no longer scale, but industry resource adapting to the scale. Thanks to the mature China Advertising Agency report with profiles of the agencies who brings us so much comfort. The glory of China advertisJng can＇t rely on others＇ given and shouted, but long-term investment from managing agencies, related research agencies and media.
出处
《中国广告》
2009年第5期113-128,共16页
China Advertising
