摘要
在激烈的市场竞争中，企业必须充分运用工业设计战略，注意新产品的设计，以自己产品设计的特色来创造市场．这将改变企业管理的概念，使企业更加积极地参与竞争并取得成功．
In the closely fought market competition, the enterprises must make full use of the strategy of the industrial design, pay attention to the design of new products, open up the market with the specialities of product design for creating market. That will change the concept of the enterprise management and let them take part in the competition more actively, and will make enterprise to meet with success.
出处
《天津理工学院学报》
1998年第1期74-77,共4页
Journal of Tianjin Institute of Technology
关键词
工业设计
新产品开发
市场竞争
创造价值
industrial desgn adding value creating market new product development market demand creating value
