南京境外客源市场研究

Marketing Research on Nanjing's Foreign Tourist Resources

古都南京，是长江下游重要的中心城市，有着丰富的旅游资源．改革开放以来，旅游业迅速发展，已成为我市重要的产业部门，它不仅为我市带来了直接的经济效益，而且间接推动了社会经济的发展，但从总体上看，南京旅游业整体水平与丰富的旅游资源及三产发展状况还不相适应．作者从南京境外客源市场现状分析出发，对南京境外客源市场目标层及客源市场促销策略进行研究分析，提出了一些意见．

Nanjing, one of the most important central cities in the reaches of the Yantze River,has boasted its abundant tourist resources as a famous and ancient capital city. Since reforms and opening to the outside world,tourism has boomed into a key industrial sector of the city.It not only brings about direct economic benefits but also propels the development of the social economy.But on the whole, the overall level of tourism industry still can't match its abundant tourist resources and the development of tertiary. By analysing the defferent objective layers and promotion strategies of Nanjing's foreign tourist market, this thesis makes suggestion to give reference to exploring foreign tourist market.