基于品牌的包装企业核心竞争能力研究

A Study of the Competitive Power of Brand-based Packing Enterprises

市场竞争的高级阶段是品牌竞争。在经济全球化的今天,知名品牌的优势已经凸现,拥有名牌就拥有市场,而且市场竞争越激烈,品牌集中的速度越快,名牌效应越大。通过阐述品牌与品牌竞争力的关系,分析品牌价值对提升包装企业核心竞争力的重要性,提出了实施品牌策略打造包装企业核心竞争力的相关对策。

The higher stage of market competition is brand competition.In today's globalized economy,the advantages of well-known brands which dominate the market have been highlighted.The intense market competition has resulted in fast brand focus and great brand effect.The article elaborates the relationship between brand and brand competitive power,analyzes the importance of brand value to increasing the packing enterprises competitive power and proposes some countermeasures to achieve the goal through using brand strategies.