摘要
由于因特网技术的出现和发展，商业界发生了革命性的变化。B2B商业网站的演变与发展，便是一例典型。本文主要围绕“B2B商业网站的体裁特徵”适一主题追行讨论。首先从交际10的及语步特徵这两方面对B2B商业网站进行探讨，然後封其在词汇及语法方面所表现出的主要特徵追行分析。讨论表明，B2B商业网站属促销体裁，可分为七大语步；其在词汇及语法特徵方面综合了广告英语及网络英语的诸多特徵。
The advent of the Intemet has witnessed a revolution in the business world. One typical example is the emergence of the B2B website. The present paper looks at the B2B website, a conventionalized digital text, in terms of its communicative purposes, move features as well as linguistic specialties, with the aim of presenting the generic structure of the B2B website and its principal linguistic features contributing to the realization of its communicative purposes. It is demonstrated that the B2B website is one instance of the promotional genres and it has a lot in common with advertisement English and ＂netsneak＂ in the aspect of lexico-grammatical features.
