摘要
“过去两年，我们销量累计增长120％。从顶级豪华车市场来看，奔驰所占份额从过去的30％扩大到现在的41％。”2009年4月8日，梅赛德斯-奔驰（中国）汽车销售有限公司（以下简称奔驰中国）总裁兼CEO麦尔斯（KlausMaier）从德国赶回上海参加旗下smart在中国的上市活动。4月9日接受采访时，他的兴奋之情溢于言表：“有一点点遗憾的是，由于我们的销售保持积极态势，
Why has Mercedes Benz achieved rapid growth in China despite the performance of the overall car market? According to Klaus Maier, the company’s CEO, 'Benz will often spend 8 or 10 years preparing any of itsnew models for the segment it targets. However as we have a very wide range of product lines, we can introduce the latest and best products under the Benz brand within the shortest time to best meet different consumer needs in our segments.' Nevertheless, as Mercedes Benz has been developing in the Chinese market for more than 20 years, it has encountered various challenges. As Klaus put it, 'our great challenge is help consumers better understand the essential elements inside Benz'.
出处
《经理人》
2009年第5期46-49,共4页
Manager
