我国移动商务产业属性及其发展对策建议

Attributes of Our Mobile Commerce Industry and Measure of Its Development

新的网络技术和无线技术的普及服务正在改变全社会的工作生活模式。移动通信技术与其他技术的完美组合创造了移动商务,移动商务标志着商务新时代的开始,越来越多的行业及企业开始通过移动商务模式创造新的商业价值。移动商务产业正在各国悄然兴起并成为各国发展信息产业的战略重点。发展移动商务是我国面临的一个非常重要的机遇与挑战,应该从产业研究的角度出发对我国移动商务产业的发展进行综合探讨,确定我国移动商务产业的产业组成,提出促进我国移动商务产业发展的对策。

New network technology and wireless technology are changing the way of working and living all over the society with its wide application. Mobile commerce ushers in a new era for trading, which fused perfectly mobile telecommunication technology and other technologies, and new commercial value has been created by more and more industries and enterprises. Mobile commercial industry comes to be a strategic emphasis for each country around the world. Developing mobile commerce has become a vital challenge and opportunity for our country. We should probe into development of our mobile commerce industry in the view of industrial studying, establish industrial formation of our mobile commerce, and raise countermeasures to propel progress of the industry.