桂林高校大学生媒介素养的现状调查与分析

Investigation and Analysis on the Students' Media Literacy in Guilin Universities

在大众传媒的功能和影响日益增强的同时,我们必须学会正确地判断、选择、利用大众媒介及其内容,并能对媒介信息进行批判。通过对桂林高校部分在校大学生进行问卷调查,分析了桂林高校大学生对媒介的认知,接触媒介的动机,接触媒介的行为,利用媒介资源的能力及对媒介的批评能力等方面的媒介素养现状。调查结果表明,大学生对媒介内容能够进行自发性思考,但对媒介的表征和建构能力缺乏足够的判断和警惕,对媒介道德规范认识模糊,自律意识有待加强,对媒介文化的认识不足以及对学术资源使用不足。

The impact and functions of mass media growing, we have to learn to correctly judge, select, make use of the mass media and its content,and we have to be able to criticize the information of media.Through a survey on the university students of Guilin,this thesis analyzes the students＇ senses on the media,the motivation of getting media, the activities of contacting media,the ability of making use of and criticizing on media and some relative media literacy.The survey shows：students could make spontaneous consideration on media. However,they are still lack in proper estimation on taken of media and lack in guard of construction of media.Their understanding on ethic of media is still not clear enough.Their consciousness of self-discipline needs to be enhanced.Besides,they do not have a full understanding on the culture of media and they do not make a full use of the recourses for learning.