以科学发展观为指导实现从产品服务商到品牌运营商的转变——试论中远博鳌公司长期发展的市场定位

My humble opinion about market positioning of long-term development of COSCO Boao Co., Ltd.

当前，在中远集团党组的统一部署下，中远博鳌公司的深入学习实践科学发展观的活动，正不断走向深入。以科学发展观为指导，把“转变观念，深化改革、促进发展”作为我公司学习实践活动的主题，发动党员和群众积极参与，认真查找并切实解决影响和制约中远博鳌公司科学发展的突出问题，进一步明确发展思路、完善发展战略、转变发展方式，努力开拓国际国内市场，不断提高企业核心竞争力，是学习实践活动的根本目的。

At present, COSCO Group, under the unified deployment of the party group, the COSCO Boao's depth study and practice the company's scientific concept of development activities is constantly deepening. Recalling the company's production and management over the past few years, the situation has been fully affirmed the achievements made at the same time. We should see that as a result of the company's positioning in the market awareness of the limitations of the performance of a single marketing tools, the company's operating conditions not very good, which is one of the major problems of longterm impact and constraints of sustainable development.