西方消费文化观念探源

An Exploration of Western Concept of Consumption Culture

通过史料和考古发掘报告,追溯西方早期社会——古希腊罗马文明时期消费文化观念产生的源头,并对其历史演变进行较为系统的梳理,探寻西方消费文化观念早期萌芽和形成的社会历史文化根源,为进一步的中西消费文化观念的比较研究奠定基础,从而为构建中国特色的"新消费文化观念"提供借鉴。

Within the context of globalization, especially in facing the challenges brought about by the global financial crisis, the conflict and game of Chinese and western concepts of consumption is highlighted. Therefore, it is important to analyze the historical social evolution of Chinese and western concepts of consumption culture. This paper attempts to lay a foundation for the comparative study of Chinese and western consumption culture and propose a Chinese-characteristic ＂new concept of consumption culture＂ by making a historical exploration of the origin of western consumption culture in early social times, especially its evolution since the ancient Greek and Roman civilization.