风景名胜区门票上涨与收益管理定价方法研究

Research on Scenic Spot Ticket Prices and Revenue Management Pricing Method

国家风景区门票价格出现了不断上涨的现象,收益管理定价是制定门票价格的一种新办法。通过建立收益管理定价模型,来分析国内风景名胜区门票定价的合理性。国内风景名胜区门票定价应实行多等级、动态票价;要加强旅游景区的设施和客源市场的研究。

Based on the status quo of national scenic spots＇ rising ticket prices,revenue management approach is a new approach to set the ticket prices.By the revenue management pricing model,the rationality of the ticket pricing can be assessed.On this basis,some concrete proposals will be put forward in the paper on the ticket pricing policy of the national scenic spots.