烟台港客货滚装运输市场营销方略

The Marketing Strategic Planning for Passenger and Roll Transportation in the Yantai Port

介绍了烟台港客货滚装运输市场态势及其成因,并评述了如何对其目标市场进行细分,如何进行精准的市场定位。最后,提出了烟台港客货滚装运输的创新型营销战略,提出了针对市场存在问题的解决措施。

This paper introduces the marketing condition of passenger and roll transportation in- dustry in the Yantai Port and its formative reasons, and it states how to subdivide the markets and how to get the accurate marketing orientation. At last, it puts forward the innovating mar- keting strategy for passenger and roll transportation industry in the Yantai Port and the counter measures for the existent problems.